LIVE ACTIVATION OS

The World Cup is not watched.
It is lived together.

Turn every match into a private experience of competition, status and momentum for employees, customers or brand audiences.

A sports activation layer where conversation, ranking and league identity move with the event.

Live competition Private community Visible status Brand momentum
CompetitionEvery result changes the story. ExclusivityYour community enters by invitation. MomentumThe campaign stays alive between matchdays.

Built for internal activations, brand audiences and community programs without complex setup.

What live feels like

A private league should feel like an event.

This is not about displaying metrics. It is about creating a constant signal: who leads, who threatens, which match could break the table and why the community should come back.

Momentum

Every matchday creates a new reason to enter.

Status

Leadership feels visible, contested and aspirational.

Community

Employees, customers or audiences share the same tension.

Live signal

Ranking, activity and upcoming locks read like a broadcast.

Launch paddock

Two ways to open the experience

From a league ready to ignite to an Enterprise activation integrated into your brand universe.

Ready activation

Open a league and put the community in the race

Create a private competition around a major sports event with live ranking, access control and league visual presence.

Includes
  • Tobeat platform
  • Light branding
  • Live ranking
  • Participant management
  • Mobile-first experience
  • Fast launch
Ideal for
  • Internal teams
  • Pilot programs
  • Small communities
  • One-off activations
View plans
Enterprise

Enterprise activation

Your own branded experience

Launch a participation platform under your domain, with your own visual identity, dedicated infrastructure and an experience designed for your audience.

Your community does not have to live inside Tobeat. Tobeat can live inside your brand.
Includes
  • Custom domain, example: club.yourbrand.com
  • Own look & feel
  • Dedicated infrastructure
  • Personalized experience
  • Rewards, narrative and journeys adapted
  • Launch support
  • Ready for larger-scale campaigns
Ideal for
  • Brands
  • Agencies
  • Loyalty
  • Large communities
  • External campaigns
  • Regional activations
Request Enterprise activation

Brand experiences

Active experiences

Brands already turning sports events into participatory campaigns.

Active experience built on Tobeat

CasAzar World Cup Pool

A branded experience around the 2026 World Cup combining moves, live ranking, exclusive rewards and league visual identity.

Example of a branded experience with a custom domain: club.casazar.com

World Cup 2026 External activation Exclusive rewards Live ranking Mobile-first

Powered by Tobeat Sports

League visual identity

The league gets its own stage.

Create a World Cup-charged visual atmosphere from a place, memory, hobby or passion and apply it only to the league's main hero.

Visuals generated from controlled prompts Direct application to the league's main hero Consistent identity per league Optional, editable and built for branded activations

One community engine

Culture, marketing and loyalty inside the same energy.

Activate employees, teams and culture through HR or Communications; or connect customers, audiences and communities through Marketing and Loyalty.

Internal activations

  • Private leagues for employees and teams
  • Culture and conversation throughout the tournament
  • Live ranking by community
  • Operational reminders and communication
  • Campaign visuals by league

External activations

  • Experiences for customers and brand audiences
  • Invitation-based community access
  • Phase or campaign rewards
  • Visual identity applied to the league's main hero
  • Participation-based loyalty

Plans

Activation packages by community size.

Each license activates one league for an internal, external or branded campaign around a sports event.

Launch one campaign per event with live rankings, mobile-first participation and low-friction operation.

For broad campaigns, multi-audience programs or experiences with dedicated brand identity.

Tailored activation

Broad and enterprise activations

An experience under your own brand.

For brands and organizations that need an experience with a custom domain, personalized visual identity, dedicated infrastructure or launch support.

  • Custom domain
  • Advanced branding
  • Optional dedicated infrastructure
  • Launch support
  • Multi-audience campaigns
  • Future integrations
Custom activation Contact

Ideal for brands, loyalty teams, agencies, holdings or regional programs.

Standard plans

Choose the size of your activation and launch one league per event.

Includes AI Visual Studio

Free

1-3 participants

Para probar una Corporate League pequena sin imagenes AI.

  • Campaign ready to share
  • Sin imagenes AI
$0 Choose Free
Includes AI Visual Studio

Launch

1-25 participants

For small campaigns, internal pilots or a first brand activation.

  • Campaign ready to share
  • Live ranking
  • Mobile-first experience
  • Participant management
From $149 Choose Launch
Includes AI Visual Studio

Team

26-50 participants

For mid-sized communities with broader reach and recurring operation.

  • Campaign ready to share
  • Live ranking
  • Mobile-first experience
  • Participant management
From $229 Choose Team
Includes AI Visual Studio

Scale

51-100 participants

For activations across multiple groups, customers or internal audiences.

  • Campaign ready to share
  • Live ranking
  • Mobile-first experience
  • Participant management
From $329 Choose Scale

Final call

Turn the next sports event into an experience that feels alive.

A brand, community and momentum activation to keep employees, customers or audiences connected throughout the tournament.

Visible competition. Live ranking. Community in motion.

Launch activation